Max-F. Scheichenost
Max is an entrepreneur, digital transformation leader, and Private Equity partner with a career focused on scaling businesses, building companies from the ground up, and backing founders. He has been actively investing in Vietnam since 2014 and has lived here with his family since 2020, giving him strong local insight, on-the-ground perspective, and long-term commitment to the market.
His track record includes successfully exiting a company to Google, founding a successful venture builder in Southeast Asia, and serving as a Partner at Mekong Capital. Over the course of his career, he has co-founded and invested in multiple companies globally and supported the growth of numerous eCommerce businesses across the APAC region. He combines hands-on operating experience with deep value-creation expertise, particularly in building high-performance teams, driving digital transformation, and optimizing customer journeys within Vietnam’s rapidly evolving consumer and retail landscape.
"Vietnam’s SME sector is entering a pivotal transition as many founder-led businesses approach their next chapter. At NGF, we don’t simply acquire companies — we partner with founders to preserve what they have built while professionalizing operations and unlocking the next phase of growth. Our goal is to be a responsible long-term steward: providing stability in transition, structure for growth, and protection of the legacy behind every business we invest in"
