Marou
Value Creation Through Digital & Operational Transformation
- Executive summary: Led by Max-F. Scheichenost, Marou Chocolate’s transformation combined digital modernization, capability building, and retail execution excellence. The engagement reduced inventory by 75%, increased store profitability by 61%, generated a 50% IRR in a 12 months time period, and positioned Marou for international growth from 2026 onward.
- Main content:
- From Fragmentation to a Scalable Digital Core
- Led by Max-F. Scheichenost, the engagement transformed Marou’s fragmented legacy systems into a fully integrated Microsoft ecosystem. This included a new IT architecture, implementation of Microsoft Dynamics 365 ERP, a centralized Azure data warehouse, and an organization-wide transition to Microsoft Teams, enabling faster decisions, higher transparency, and stronger execution
- Building Internal Transformation Capabilities
- Beyond technology, the transformation focused on people and execution. A dedicated Digital Transformation, Business Intelligence, and PMO team was built, mentored, and trained to embed data-driven decision-making, disciplined project management, and continuous improvement as long-term organizational capabilities.
- Retail Inventory Optimization
- Improved data visibility and operational control enabled a 75% reduction in retail store inventory, significantly improving working capital efficiency while maintaining product availability across the network.
- Retail Store Uplift At Scale
- Retail performance was enhanced through optimization of store flow, zoning, inventory mix, and top-selling SKUs. Initiatives were first piloted in selected stores, then rolled out nationwide following successful validation, ensuring scalable impact.
- Measurable Value Creation & Growth Readiness
- Together, these initiatives delivered a 61% improvement in retail store profitability and generated a 50% IRR over the advisory period. The transformation also established a scalable platform to support international expansion from 2026 onward.
- From Fragmentation to a Scalable Digital Core
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“Under Max’s digital business transformation leadership, Marou made one of its boldest transitions - from fragmented legacy systems to a fully integrated digital backbone. The ERP, data warehouse, and PMO he built with our team didn’t just modernize operations; they made performance transparent and decisions faster. Max has set a new benchmark for value creation through digital transformation.”
Vincent Mourou
Co-Founder, Chairman & CEO, Marou Chocolate
Don’t hesitate to contact us
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