Pharmacity
Building Scale Through Leadership, Operations & Partnerships

- Executive Summary: Led by Max-F. Scheichenost, Pharmacity’s transformation focused on scaling operational excellence, strengthening leadership, and building strategic partnerships. The engagement optimized inventory and replenishment across 1,200+ stores, recruited key C-suite leaders, enabled critical healthcare and financial partnerships, and supported Pharmacity’s evolution into a scalable healthcare platform trusted by talent and stakeholders across Vietnam
- Main content:
- Scaling Inventory Excellence Across a National Network
- Led by Max-F. Scheichenost, (Former) Partner at Mekong Capital, the engagement supported Pharmacity’s rapid scale-up through category, inventory management, and replenishment optimization across more than 1,200 stores. These initiatives strengthened availability, improved operational consistency, and supported disciplined growth across a large and complex retail footprint
- Strengthening the Leadership Team
- A key focus of the transformation was headhunting and strengthening the senior leadership team, including the recruitment of critical roles such as CTO, CHRO, and senior advisors. These hires laid the foundation for long-term execution capability, digital readiness, and people-first leadership at scale
- Building a Scalable Healthcare Ecosystem
- In parallel, strategic partnerships were established to support the creation of a scalable healthcare platform. This included enabling partnerships with TCB, F88, and insurance partners, expanding Pharmacity’s ecosystem beyond retail and strengthening its position at the intersection of healthcare, finance, and consumer services
- Scaling Inventory Excellence Across a National Network

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“Max was one of my most trusted advisors. He helped me recruit key leadership talent - including our CTO and CHRO - enabled partnerships with TCB, F88, and insurance partners, and connected me with world-class retail and operations experts who gave us valuable feedback during our transformation journey. His ability to combine strategic clarity, executional discipline, and a deep understanding of people made him an invaluable partner in building trust with talent and stakeholders in Vietnam.”
Deepanshu
CEO of Pharmacity
Don’t hesitate to contact us
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